South Dakota Housing Development Authority
Sometimes finding your forever home can feel like you're shooting through space, lightyears away from your final destination.
Service
Campaign Design
Client
SDHDA
Year
2020
The Campaign
We’ve all seen them… cookie-cutter mortgage ads with relatable (yet purely forgettable) images of smiling young couples or families, with or without a dog, triumphantly posing with a SOLD sign. The South Dakota Housing Development Association needed to stand out to reach homebuyers and renters statewide – not blend in like so many cardboard moving boxes. Enter the most versatile and can’t-miss-it-est idea in the homebuying universe.
Campaign Details
General awareness messages
First-Time Homebuyer Program messages
Repeat Homebuyer Program messages
The Governor’s House Program messages
Affordable Rentals Program messages
Mix of traditional and digital media tactics – including landing page, downloadable e-books and e-mails