Fight the Flu, Save the City
If you live in South Dakota, chances are you know the Flu Bug. The Flu Bug has traveled back in time, projected into the future and channeled horror movie themes. But no matter how the creative theme develops, the Flu Bug gets noticed and most importantly remembered.
Service
Client
Art Direction, Web Design
SD Department of Health
Year
2019
The Details
The campaign's goal is to increase influenza vaccinations statewide with an emphasis on "hard to reach" populations. The primary audience is people ages 18 to 49 years. This annual campaign runs early fall through spring with continuous year-over-year optimizations. The campaign creative can be found on multiple broadcast mediums, outdoor displays, streaming radio, digital and social media.
Website Design
The Flu Mail featured in the 2019 year campaign was awarded a Gold Addy at the South Dakota Advertising Federation Addy Awards, giving the audience an interactive comedic option of reminding friends and family to stay up to date on their flu vaccinations.
