Armscor/Rock Island Armory
A quality product will sell itself. Our job is to spread the word. I had the unique task of launching multiple products for Armscor and Rock Island Armory. Each product launch is a new opportunity to tell a story and build a share. We decided to focus on the fun.
Service
Art Direction, Brand Identity
Client
Armscor USA
Year
2019
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Email promotion
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New website design
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Product catalog
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Tradeshow display
The Details
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Product videos
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Product photography
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Unique and informative landing pages
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Social media marketing
Web & Mobile
The new armscor.com website is a streamlined design with more focus on finding the right firearm for your purpose, as wells as highlighting products with closeup studio shots and gorgeous lifestyle photography.
Tradeshow Display
Dealer and consumer shows are Armscor & Rock Island Armory's bread and butter. In order to showcase their new brand identity as well as their new product releases for the year we came up with this booth design to display their merchandise as well as designate a space for the company to hold private meetings during annual NRA and Shot Show conferences.